Professional Master Course in Account Planning
Strategic planners, account executives, creatives, designers, communication directors, brand managers and professionals who need a solid strategic process to develop their work. And in general, to any intuitive person, with experience in the creativity, communication or advertising field, open minded, willing to learn, live experiences, listen new point of views and are fearless to the unknown and new.
It is not a mandatory to hold a university degree to attend this course.
You will be ready to work on any strategic planning department at advertising agencies, BTL agencies, media agencies, digital agencies, branding and strategy consultants and brand marketing departments among others.
The course is structured in 11 intensive weeks where world-class strategy leaders will provide you with theoretical and practical knowledge, as well as their professional experience with the brands they work for at their agencies.
The course has an executive format, so you will be able to combine the course with your professional responsibilities. The weekly sessions will have the following structure:
– 4 hours session during the Friday afternoon (17:30-21:30 hrs) typically focused on theory and its practical implementation.
– 4 hours session during the Saturday morning (9:00-13:00 hrs) typically focused on case studies where the lecturer will show you the methodology and the strategic thinking behind the case.
Besides the class hours and if the lecturer considers it necessary, you can be requested to develop some homework during the week such as reading articles and books, prepare briefs or conduct research.