BrandFinance report 2010: Google going strong!
The Dutch brands are first to be found on no. 26 by Shell, 4 places higher than last year's report. The next Dutch brands in the first 100 are on no. 62 (Heineken), KPMG on no. 88, Philips on no. 92.
112 - ING
145 - Rabobank
210 - Aegon
285 - Randstad
321 - TNT
336 - Amstel
352 - Airbus
Although the top tier of the BrandFinance® Global 500 contains many household names brands that have existed for decades – IBM, Bank of America, HSBC – the world’s increasing dependence on the internet is reflected by Google’s position at no. 1. Five of the top ten largest growers are technology-related companies, reinforcing the commercial importance of embracing technological innovation to give a seamless, value-enhancing brand experience for customers and consumers.
‘Don’t be evil’ - Google’s dominance of the search engine sector means it tops the 2011 table. The company has repeatedly undertaken ventures that are comparatively un-commercial but have a positive impact on its brand rating (AAA+) which is the highest in the table. These actions include developing services help rescue efforts following the natural disasters in New Zealand and Japan and its growing not-for-profit arm.
Download het rapport hier.