CREATIVE IDEA GENERATION AND JUDGEMENT

The course will help creatives develop their understanding of the core strategic requirements of a brief and develop better idea generating techniques, as well as learning and practicing important selling skills.

Develop, analyse, delegate and explore

The course will involve analysing some of the best and most inspiring ideas as well as giving delegates the chance to work on briefs, share their ideas and learn from the feedback and comments of their peers and trainer.

It will explore different ways of working - solo, in pairs, in teams and accessing on-line communities. It will stress the importance of being open to new influences, but also tackle the issue of when to die on a sword for an idea!

About the trainer

Steve was the youngest person to be included in Campaign Magazine’s Hall of Fame - a list of the 40 most influential people in UK advertising over the last 50 years. Steve oversaw multi-platform work for: Playstation, Adidas, McDonalds, Apple, Starburst, Skittles, Nissan Qashqai, Elastoplast, etc. and has won most of the major creative awards.