Leadership needs of advertising
An exploratory study of the leadership needs of the advertising industry and the role of authentic leadership therein. Master thesis, Business Economics: Organisation Economics by Harm Dijkstra.
Leadership has been a fascinating subject for practitioners, scholars and in every day life for many decades. If asked, everybody is able to mention examples of leaders they experienced and quite often follows a classification in ‘good’ or ‘bad’ expressed in examples of experienced leader attributions and behaviour.
